Publicis Luxe
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“Publicis Luxe is the best talent from the Groupe collaborating through a common passion for luxury. It’s a collaboration that has proven successful with and for a client for the past two years, and one so powerful that this collective was a no-brainer.”

Antoine Pabst, CEO

“Between Paris and Shanghai, we’ve built Publicis Luxe around 300 people who operate as a single office to serve international clients. Everything from culture to expertise is shared by the teams and by a single management team.”

Charles-George Picot, CEO

 

“We are really excited to explore new territories for luxury brands… Thinking in terms of experience means enriching the brand and the consumers’ journey at the same time, while extending our creative playground: creating memorable moments, imagining powerful brand stories, crafting compelling films and visuals that entertain wherever people are, inventing new services… and having it all mesh together. This is what customers expect from luxury today and we are designed to be the best at it.” 

Laure Garboua Tateossian, General Manager

There’s an opportunity for luxury brands to lead by example and contribute to inspiring an alternative future, with better thought-out, better designed, more durable products. There’s a renewed sense that luxury brands have a responsibility to pave the way and lead by example towards more sustainable lifestyles.

Christine Milan, Deputy General Manager, Head of Strategy

“One way we think about design and creation is to focus on the purpose of an asset. We try not to overproduce, but instead create pieces of content that will have a specific purpose within an experience, that will create a lasting relationship between a brand and its customers through its emotional reach and the bond created.”

Florence Bellisson, Chief Creative Officer

 

 

“We’re living in an exciting time for luxury brands at the moment. Over the past 15 years, the main trend has been reaffirming status through proofs of heritage and craftsmanship, but to claim luxury we need much more than that. First, we need excellence in utility. A Louis Vuitton bag is not only a beautiful product, it’s a travel companion. The same goes for communication and digital platforms. Second, we have more room for novelty, imagination and creativity. Luxury brands shouldn’t be museum pieces – they have the responsibility to write new and exciting stories.”

Deborah Marino, Deputy General Manager, Head of Strategy

 

“In this “all digital” era, one of the key challenges is to always produce more content in an agile & efficient way. Content has to be sufficiently versatile to fuel any given touchpoint and relevant enough to meet the demands of a complex consumer reality.

All this without losing track of the strong brand narrative required to remain consistent and to trigger strong emotional responses throughout the customer experience. These exciting new paradigms are changing the way we think, craft and produce meaningful content.” 

Marie Roquelaure, Deputy Creative Director, Head of Brand Content

 

“Even the most streamlined parts of luxury brands’ experience are open to innovation and creativity. Each moment of the customer experience can be reinvented to both amaze and serve a purpose. There is space to innovate and imagine digital and physical experiences that span countries & cultures, by listening to customers’ perspectives, leveraging the creativity of our multi-disciplinary teams, and collaborating closely with our clients.” 

Mathew Kelcher, Experience Designer

 

 

“There are great opportunities in rethinking the way we produce content and create as a whole. As creatives, we need to be more aware of user journeys, of how content is produced from start to finish, of how to best organize ourselves… Then we can succeed in both crafting beautiful content and having it make sense as part of a complete global experience.”

Nicolas Chauvin, Creative Director

“I think it’s very inspiring for young creatives, who see their work produced and published more quickly, who feel trusted with their own projects. It’s also good for older designers and content producers because we have to dig deeper into the process to be the best we can be.”

Pascale Cervoni, Executive Creative Director

“As a company, we are a mix of very different people with very different skills. But I knew our project would work from day one since we share the curiosity needed to work with one another and the taste for well-thought out and beautifully crafted work. Talent here comes from digital, from advertising, from social media… and that’s our key strength in making it all work together from a customer and brand standpoint.”

Alexandra Dupy, Deputy General Manager

“To achieve this you need both a deep understanding and appreciation of luxury, but also the ability to orchestrate a conversation. This means a number of moments, on a number of touchpoints, across markets. This also means creating content ranging from entertaining to very thorough, that is globally consistent and locally relevant. It’s a challenge that we’re built to take on with multicultural client-dedicated teams.”

Aurore Carré de Malberg, Deputy General Manager

“Our ambition is strong, it’s an exciting and challenging project. I’m fortunate to have recently joined a talented creative team that mixes craft, storytelling and brand content expertise with interface design, services and innovation savoir-faire. We have all the assets to offer our brands a strong and unique experience.”

Aurélie de Villeneuve, Executive Creative Director

 “The learning curve is steeper, but creatives do learn more quickly since they get their own small projects to direct. We strongly believe in special talent, in being in charge of a creative project from start to finish, in individuals who love crafting beautiful things that will resonate with consumers.”

Antoine Bonodot, Executive Creative Director

“Top-down marketing is a thing of the past – today, we need to create a conversation. We have to think of brands as we would an art collective, a community of creatives.  We have to create a movement that people want to be a part of.”

Isabelle Giafferi, Deputy General Manager

“We get to work on more projects, we get to keep our minds fresh and open to new ideas and tackle new problems all the time, since the pace of work has greatly accelerated. It’s really changed the way we relate to creating and crafting things.”

Aurelien Nauleau, Creative Director

“We work hand in hand with our clients to design tailor-made organizations for each of their projects, and blend project management, strategy, creation and innovation to deliver consistent journeys across our brands ecosystems.”

Nicolas Thomin, Financial Director

Publicis Luxe is a crew of passionate people.

We all come from different backgrounds: digital natives mesh with image craftswomen with the best eye for esthetics, working as one team.

Antoine Pabst

CEO

+

“Publicis Luxe is the best talent from the Groupe collaborating through a common passion for luxury. It’s a collaboration that has proven successful with and for a client for the past two years, and one so powerful that this collective was a no-brainer.”

Antoine Pabst, CEO

Charles George-Picot

CEO

+

“Between Paris and Shanghai, we’ve built Publicis Luxe around 300 people who operate as a single office to serve international clients. Everything from culture to expertise is shared by the teams and by a single management team.”

Charles-George Picot, CEO

Laure Garboua Tateossian

General Manager

+

 

“We are really excited to explore new territories for luxury brands… Thinking in terms of experience means enriching the brand and the consumers’ journey at the same time, while extending our creative playground: creating memorable moments, imagining powerful brand stories, crafting compelling films and visuals that entertain wherever people are, inventing new services… and having it all mesh together. This is what customers expect from luxury today and we are designed to be the best at it.” 

Laure Garboua Tateossian, General Manager

Christine Milan

Deputy General Manager, Head of Strategy

+

There’s an opportunity for luxury brands to lead by example and contribute to inspiring an alternative future, with better thought-out, better designed, more durable products. There’s a renewed sense that luxury brands have a responsibility to pave the way and lead by example towards more sustainable lifestyles.

Christine Milan, Deputy General Manager, Head of Strategy

Florence Bellisson

Chief Creative Officer

+

“One way we think about design and creation is to focus on the purpose of an asset. We try not to overproduce, but instead create pieces of content that will have a specific purpose within an experience, that will create a lasting relationship between a brand and its customers through its emotional reach and the bond created.”

Florence Bellisson, Chief Creative Officer

Deborah Marino

Deputy General Manager, Head of Strategy

+

 

 

“We’re living in an exciting time for luxury brands at the moment. Over the past 15 years, the main trend has been reaffirming status through proofs of heritage and craftsmanship, but to claim luxury we need much more than that. First, we need excellence in utility. A Louis Vuitton bag is not only a beautiful product, it’s a travel companion. The same goes for communication and digital platforms. Second, we have more room for novelty, imagination and creativity. Luxury brands shouldn’t be museum pieces – they have the responsibility to write new and exciting stories.”

Deborah Marino, Deputy General Manager, Head of Strategy

Marie Roquelaure

Head of Brand Content

+

 

“In this “all digital” era, one of the key challenges is to always produce more content in an agile & efficient way. Content has to be sufficiently versatile to fuel any given touchpoint and relevant enough to meet the demands of a complex consumer reality.

All this without losing track of the strong brand narrative required to remain consistent and to trigger strong emotional responses throughout the customer experience. These exciting new paradigms are changing the way we think, craft and produce meaningful content.” 

Marie Roquelaure, Deputy Creative Director, Head of Brand Content

Mathew Kelcher

Experience Designer

+

 

“Even the most streamlined parts of luxury brands’ experience are open to innovation and creativity. Each moment of the customer experience can be reinvented to both amaze and serve a purpose. There is space to innovate and imagine digital and physical experiences that span countries & cultures, by listening to customers’ perspectives, leveraging the creativity of our multi-disciplinary teams, and collaborating closely with our clients.” 

Mathew Kelcher, Experience Designer

Nicolas Chauvin

Creative Director

+

 

 

“There are great opportunities in rethinking the way we produce content and create as a whole. As creatives, we need to be more aware of user journeys, of how content is produced from start to finish, of how to best organize ourselves… Then we can succeed in both crafting beautiful content and having it make sense as part of a complete global experience.”

Nicolas Chauvin, Creative Director

Pascale Cervoni

Executive Creative Director

+

“I think it’s very inspiring for young creatives, who see their work produced and published more quickly, who feel trusted with their own projects. It’s also good for older designers and content producers because we have to dig deeper into the process to be the best we can be.”

Pascale Cervoni, Executive Creative Director

Alexandra Dupy

Deputy General Manager

+

“As a company, we are a mix of very different people with very different skills. But I knew our project would work from day one since we share the curiosity needed to work with one another and the taste for well-thought out and beautifully crafted work. Talent here comes from digital, from advertising, from social media… and that’s our key strength in making it all work together from a customer and brand standpoint.”

Alexandra Dupy, Deputy General Manager

Aurore Carre de Malberg

Deputy General Manager

+

“To achieve this you need both a deep understanding and appreciation of luxury, but also the ability to orchestrate a conversation. This means a number of moments, on a number of touchpoints, across markets. This also means creating content ranging from entertaining to very thorough, that is globally consistent and locally relevant. It’s a challenge that we’re built to take on with multicultural client-dedicated teams.”

Aurore Carré de Malberg, Deputy General Manager

Aurélie de Villeneuve

Executive Creative Director

+

“Our ambition is strong, it’s an exciting and challenging project. I’m fortunate to have recently joined a talented creative team that mixes craft, storytelling and brand content expertise with interface design, services and innovation savoir-faire. We have all the assets to offer our brands a strong and unique experience.”

Aurélie de Villeneuve, Executive Creative Director

Antoine Bonodot

Executive Creative Director

+

 “The learning curve is steeper, but creatives do learn more quickly since they get their own small projects to direct. We strongly believe in special talent, in being in charge of a creative project from start to finish, in individuals who love crafting beautiful things that will resonate with consumers.”

Antoine Bonodot, Executive Creative Director

Isabelle Giafferi

Deputy General Manager

+

“Top-down marketing is a thing of the past – today, we need to create a conversation. We have to think of brands as we would an art collective, a community of creatives.  We have to create a movement that people want to be a part of.”

Isabelle Giafferi, Deputy General Manager

Aurelien Nauleau

Creative Director

+

“We get to work on more projects, we get to keep our minds fresh and open to new ideas and tackle new problems all the time, since the pace of work has greatly accelerated. It’s really changed the way we relate to creating and crafting things.”

Aurelien Nauleau, Creative Director

Nicolas Thomin

Financial Director

+

“We work hand in hand with our clients to design tailor-made organizations for each of their projects, and blend project management, strategy, creation and innovation to deliver consistent journeys across our brands ecosystems.”

Nicolas Thomin, Financial Director

Publicis Luxe is a crew of passionate people.

We all come from different backgrounds: digital natives mesh with image craftswomen with the best eye for esthetics, working as one team.