Publicis Luxe
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“Between Paris and Shanghai, we’ve built Publicis Luxe around 300 people who operate as a single office to serve international clients. Everything from culture to expertise is shared by the teams and by a single management team.”

Charles-George Picot, CEO

 

“We are really excited to explore new territories for luxury brands… Thinking in terms of experience means enriching the brand and the consumers’ journey at the same time, while extending our creative playground: creating memorable moments, imagining powerful brand stories, crafting compelling films and visuals that entertain wherever people are, inventing new services… and having it all mesh together. This is what customers expect from luxury today and we are designed to be the best at it.” 

Laure Garboua Tateossian, General Manager

There’s an opportunity for luxury brands to lead by example and contribute to inspiring an alternative future, with better thought-out, better designed, more durable products. There’s a renewed sense that luxury brands have a responsibility to pave the way and lead by example towards more sustainable lifestyles.

Christine Milan, Deputy General Manager, Head of Strategy

 

 

“We’re living in an exciting time for luxury brands at the moment. Over the past 15 years, the main trend has been reaffirming status through proofs of heritage and craftsmanship, but to claim luxury we need much more than that. First, we need excellence in utility. A Louis Vuitton bag is not only a beautiful product, it’s a travel companion. The same goes for communication and digital platforms. Second, we have more room for novelty, imagination and creativity. Luxury brands shouldn’t be museum pieces – they have the responsibility to write new and exciting stories.”

Deborah Marino, Deputy General Manager, Head of Strategy

“As a company, we are a mix of very different people with very different skills. But I knew our project would work from day one since we share the curiosity needed to work with one another and the taste for well-thought out and beautifully crafted work. Talent here comes from digital, from advertising, from social media… and that’s our key strength in making it all work together from a customer and brand standpoint.”

Alexandra Dupy, Deputy General Manager

“To achieve this you need both a deep understanding and appreciation of luxury, but also the ability to orchestrate a conversation. This means a number of moments, on a number of touchpoints, across markets. This also means creating content ranging from entertaining to very thorough, that is globally consistent and locally relevant. It’s a challenge that we’re built to take on with multicultural client-dedicated teams.”

Aurore Carré de Malberg, Deputy General Manager

“Our ambition is strong, it’s an exciting and challenging project. I’m fortunate to have recently joined a talented creative team that mixes craft, storytelling and brand content expertise with interface design, services and innovation savoir-faire. We have all the assets to offer our brands a strong and unique experience.”

Aurélie de Villeneuve, Executive Creative Director

 “The learning curve is steeper, but creatives do learn more quickly since they get their own small projects to direct. We strongly believe in special talent, in being in charge of a creative project from start to finish, in individuals who love crafting beautiful things that will resonate with consumers.”

Antoine Bonodot, Executive Creative Director

“Top-down marketing is a thing of the past – today, we need to create a conversation. We have to think of brands as we would an art collective, a community of creatives.  We have to create a movement that people want to be a part of.”

Isabelle Giafferi, Deputy General Manager

“We work hand in hand with our clients to design tailor-made organizations for each of their projects, and blend project management, strategy, creation and innovation to deliver consistent journeys across our brands ecosystems.”

Nicolas Thomin, Financial Director

Publicis Luxe is a crew of passionate people.

We all come from different backgrounds: digital natives mesh with image craftswomen with the best eye for esthetics, working as one team.

Charles George-Picot

CEO

+

“Between Paris and Shanghai, we’ve built Publicis Luxe around 300 people who operate as a single office to serve international clients. Everything from culture to expertise is shared by the teams and by a single management team.”

Charles-George Picot, CEO

Laure Garboua Tateossian

General Manager

+

 

“We are really excited to explore new territories for luxury brands… Thinking in terms of experience means enriching the brand and the consumers’ journey at the same time, while extending our creative playground: creating memorable moments, imagining powerful brand stories, crafting compelling films and visuals that entertain wherever people are, inventing new services… and having it all mesh together. This is what customers expect from luxury today and we are designed to be the best at it.” 

Laure Garboua Tateossian, General Manager

Christine Milan

Deputy General Manager, Head of Strategy

+

There’s an opportunity for luxury brands to lead by example and contribute to inspiring an alternative future, with better thought-out, better designed, more durable products. There’s a renewed sense that luxury brands have a responsibility to pave the way and lead by example towards more sustainable lifestyles.

Christine Milan, Deputy General Manager, Head of Strategy

Deborah Marino

Deputy General Manager, Head of Strategy

+

 

 

“We’re living in an exciting time for luxury brands at the moment. Over the past 15 years, the main trend has been reaffirming status through proofs of heritage and craftsmanship, but to claim luxury we need much more than that. First, we need excellence in utility. A Louis Vuitton bag is not only a beautiful product, it’s a travel companion. The same goes for communication and digital platforms. Second, we have more room for novelty, imagination and creativity. Luxury brands shouldn’t be museum pieces – they have the responsibility to write new and exciting stories.”

Deborah Marino, Deputy General Manager, Head of Strategy

Alexandra Dupy

Deputy General Manager

+

“As a company, we are a mix of very different people with very different skills. But I knew our project would work from day one since we share the curiosity needed to work with one another and the taste for well-thought out and beautifully crafted work. Talent here comes from digital, from advertising, from social media… and that’s our key strength in making it all work together from a customer and brand standpoint.”

Alexandra Dupy, Deputy General Manager

Aurore Carre de Malberg

Deputy General Manager

+

“To achieve this you need both a deep understanding and appreciation of luxury, but also the ability to orchestrate a conversation. This means a number of moments, on a number of touchpoints, across markets. This also means creating content ranging from entertaining to very thorough, that is globally consistent and locally relevant. It’s a challenge that we’re built to take on with multicultural client-dedicated teams.”

Aurore Carré de Malberg, Deputy General Manager

Aurélie de Villeneuve

Executive Creative Director

+

“Our ambition is strong, it’s an exciting and challenging project. I’m fortunate to have recently joined a talented creative team that mixes craft, storytelling and brand content expertise with interface design, services and innovation savoir-faire. We have all the assets to offer our brands a strong and unique experience.”

Aurélie de Villeneuve, Executive Creative Director

Antoine Bonodot

Executive Creative Director

+

 “The learning curve is steeper, but creatives do learn more quickly since they get their own small projects to direct. We strongly believe in special talent, in being in charge of a creative project from start to finish, in individuals who love crafting beautiful things that will resonate with consumers.”

Antoine Bonodot, Executive Creative Director

Isabelle Giafferi

Deputy General Manager

+

“Top-down marketing is a thing of the past – today, we need to create a conversation. We have to think of brands as we would an art collective, a community of creatives.  We have to create a movement that people want to be a part of.”

Isabelle Giafferi, Deputy General Manager

Nicolas Thomin

Financial Director

+

“We work hand in hand with our clients to design tailor-made organizations for each of their projects, and blend project management, strategy, creation and innovation to deliver consistent journeys across our brands ecosystems.”

Nicolas Thomin, Financial Director

Marie-Eve Schoettl

Executive Creative Director

+

David Soussan

Executive Creative Director

+

Publicis Luxe is a crew of passionate people.

We all come from different backgrounds: digital natives mesh with image craftswomen with the best eye for esthetics, working as one team.