LANCÔME
"Haut Niveau" with Aya Nakamura
Publicis Luxe and Lancôme are proud to present a unique portrait of the talented singer Aya Nakamura.
In collaboration with Warner, we’ve crafted an unprecedented portrait offering an intimate glimpse into her world.
Enjoy authentic and entertaining content featuring Aya Nakamura and imagined by the creative teams of Publicis Luxe.
LOUVRE
Become a Patron
We are proud to have worked with the Louvre on the ‘Become a Patron’ campaign, aimed at preserving Chardin’s iconic masterpiece, The Basket of Strawberries, in France, and more precisely at the Louvre.
The campaign film and the 3 video capsules, shot in the galleries of the Louvre, spotlight eminent personalities : Laurence des Cars, President-Director of the Musée du Louvre, Sébastien Allard, Director of the Paintings Department, Guillaume Faroult, Chief Curator in the Paintings Department, Pierre Rosenberg, Honorary President-Director of the Musée du Louvre, and Mory Sacko, Michelin-star chef.
They passionately share their knowledege and invite you to join: ‘Can we count on you for dessert?’
CARTIER
Love is Red
Explore the new Love Is Red campaign with Cartier, which has been fully crafted by the Publicis Luxe creative team.
Sharing your feelings and spreading the love throughout Cartier’s iconic creations is what our new campaign is all about.
Join us for a romantic journey!
Cartier is celebrating all kinds of love!
ARMANI
Lip Maestro Crush
Our dedicated creative team collaborates tirelessly to bring you unforgettable experiences. Explore our latest collaboration with Armani, introducing the iconic Lips Maestro Crush.
Immerse yourself in Giorgio Armani univers, meticulously crafted for the modern beauty enthusiast.
Join us on a journey of transformation and discover the artistry of radiant beauty.
LANCÔME
Celebrate the Year of the Dragon
Publicis Luxe and Lancôme presents a mesmerizing movie for the New Year of the Dragon that will take you on a cinematic journey, filled with passion and emotion!
We invite you to join us in celebrating this unique collaboration that captures the essence of Lancôme’s elegance and the cultural richness of the Year of the Dragon. 🐉
CARTIER
Celebrate the end of the year
Publicis Luxe proudly presents an international campaign featuring Cartier’s iconic jewels to celebrate the end of the year.
Our new campaign invites you to explore the starry night on a fabulous ship, spreading a festive spirit worldwide from mountain peaks to frozen lakes, Place Vendôme to snowy slopes.
Join us on a dreamlike adventure as Cartier lights up the end of the year, weaving magical tales of winter into a festive celebration.
LANCÔME
When Art meets Beauty
Witness the magic of history and beauty coming together in a ground-breaking collaboration between two French icons – The Louvre and Lancôme!
As Publicis Luxe, we are thrilled to be part of this extraordinary partnership that delves into centuries of art history and empowers women globally. Our work weaves together captivating women’s stories, celebrating the dynamic relationship between Art and Beauty, transcending eras and cultures in our modern world.
Join us as we create makeup that transforms into an art statement, capturing the essence of Beauty from The Louvre’s inspiration.
AUDEMARS PIGUET
Join the Marvel team with Audemars Piguet
Combining ancestral know-how and futuristic technology, this collaboration between the luxury watchmaking Audemars Piguet and Marvel embodies the brand’s desire to forge links with different cultural universes, seeking inspiration beyond the world of Haute Horlogerie, notably in pop culture and entertainment.
Publicis Luxe’s campaign capture the spirit of Audemars Piguet who has created numerous masterpieces, testament to the Manufacture’s ancestral savoir-faire and forward-thinking spirit.
Audemars Piguet has been able to explore new horizons and build an inspired community through Marvel collaboration.
ARLES 2023
Time Is On Your Side
Pour la première fois, Publicis Luxe réunit, le temps des Rencontres de la photographie, des créatifs de l’agence et artistes – photographes, plasticiens, musiciens – autour d’une exposition collective. A travers six œuvres protéiformes, « Time is on your side » nous invite à repenser notre rapport au temps : le temps-mémoire qui efface et consacre. Le temps-écho où chaque geste répond à celui qui l’a précédé. Le temps-matière, enfin, flexible et malléable qui est, in fine, le temps que l’on subit, ou que l’on se (re)donne.
A travers ces œuvres, « Time is on your side » offre une expérience qui permet de changer notre regard sur le temps, et peut-être même de s’en faire à nouveau un allié.
🕙 du 5 au 14 juillet 2023, de 10h à 19h
📍 Les Collatéraux, 7bis place Joseph Patrat, 13200 Arles.
CARTIER
Elle and Cartier celebrate princess Grace
In this new Cartier and Publicis Luxe campaign, Elle Fanning embodies the essence of the iconic Grain de Café collection, paying homage to Princess Grace’s everlasting legacy.
KERASTASE
Discover the best new hair ritual to adopt
Discover our new Kerastase and Publicis Luxe campaign, with the stunning icon Emily Ratajkowski for a new nutritive hair ritual to adopt.
CARTIER
Live a timeless experience
Welcome to Geneva and Watches & Wonders 2023, where the Maison’s latest creations are presented in the theme of Time Unlimited.
We developed a visually stunning 360° campaign showcasing all novelties.
LANCÔME
Lancôme’s moving tribute to Feminity
To celebrate the launch of the new fragrance “La Vie est Belle,” Publicis Luxe and Lancôme created an inspiring tribute to life.
The muses, including Penélope Cruz, Isabella Rossellini, Zendaya, Lily Collins, Amanda Seyfried, Aya Nakamura, and Hoyeon, come together to express femininity through a minimalist approach to Louis Armstrong’s iconic tune “What a Wonderful World” remixed by SebastiAn.
MUGLER
Live boundlessly with Angel Elixir
Mugler and Publicis Luxe have teamed up for the launch of Angel Elixir 23, featuring the iconic actress and model Hunter Schafer.
Symbolizing a new kind of boundless femininity, Hunter represents an invitation for all women to transcend their own selves and enter a new transformative era.
This ethereal journey not only delivers a powerful message, but also a hypnotizing cosmic experience.
AUDEMARS PIGUET
Seek Beyond
Audemars Piguet’s Le Brassus roots inspired its innovative approach to watchmaking and
luxury.
The brand’s new campaign, shot in Le Brassus, celebrates its past and future by
sharing its identity and values.
The “Seek Beyond” idea encourages clients and artisans to
create and perceive beautiful creations, and to find their own path. Publicis Luxe’s campaign
captures this spirit and invites dreamers who wish to turn utopias into reality to join the world
of Audemars Piguet.
Immerse yourself in the campaign here
CARTIER
Celebrate the Return of the Tank Française
In celebration of Cartier’s Tank Française, with the first Tank created in 1917 and now redesigned for 2023, Publicis Luxe and Cartier crafted a cinematic journey of elegance.
In a film directed by Guy Ritchie, actor Rami Malek embodies a multi-talented artist capturing French New wave actress and muse, Catherine Deneuve, in her most iconic roles. Together, Publicis Luxe and Cartier push the boundaries of imagination, French heritage, savoir-faire, and what it means to be timeless.
HYÈRES FESTIVAL
Publicis Luxe heads to Hyères
Publicis Luxe heads to Hyères 2022
As a creative agency, Publicis Luxe is passionate about recognizing emerging designers and fashion professionals. Following our spectacular trips to Milan and Arles, we headed to Hyères for the 37th International Festival of Fashion, Photography, and Accessories! The Festival of Hyères started in 1986 and was intended to promote up and coming international fashion talents. Our trip is just one way we discover talents to collaborate with and draw continuous inspiration. Publicis Luxe is proud to have attended the 37th edition in 2022 and discover fashion’s newest rising stars.
YSL
Dare to go bold
Provocation meets edge with Publicis Luxe’s campaign for YSL Beauty’s The Bold.
Intense, daring, and oh so elegant, YSL Beauty’s Rouge Pur Couture collection adds a new member, The Bold. It’s highly pigmented with a nourishing formula to treat lips to a couture look and feel. Featuring muses Zoë Kravitz and Kaia Gerber, The Bold gives sophistication a sensuous new shine.
YSL
Embrace your skin
Publicis Luxe supports YSL Beauty for the launch of NU: “My skin, my signature”.
In a concerted effort to move the world of beauty forward and inspire unity, a diverse range of models with unique skin particularities were scouted for the launch of NU, a new skin formula from YSL, in lieu of well-known faces. Each shared their true experiences and their bare skin story, amplifying the values and message behind NU: to own our true beauty.
VALENTINO
Couture makeup begins with you
Create your own beauty dream.
For the launch of the Valentino Beauty make-up collection, we imagined a campaign that creates a unique and symbiotic link between the worlds of Beauty and Fashion. A campaign where individuality is celebrated and the face becomes a canvas for self-expression and experimentation.
LACOSTE
Join the #Crococrew
Lacoste Fragrances invite us to a modern, urban tennis match for the new L.12.12 fragrance campaign.
This new campaign captures the essence of the iconic polo shirt that is not limited to a style, setting or context. We see a young generation, owning the city streets with their unique movements, vision, and culture whether it comes from sport, fashion or art.
LANCÔME
"Haut Niveau" with Aya Nakamura
LOUVRE
Become a Patron
CARTIER
Love is Red
ARMANI
Lip Maestro Crush
LANCÔME
Celebrate the Year of the Dragon
CARTIER
Celebrate the end of the year
LANCÔME
When Art meets Beauty
AUDEMARS PIGUET
Join the Marvel team with Audemars Piguet
ARLES 2023
Time Is On Your Side
CARTIER
Elle and Cartier celebrate princess Grace
KERASTASE
Discover the best new hair ritual to adopt
CARTIER
Live a timeless experience
LANCÔME
Lancôme’s moving tribute to Feminity
MUGLER
Live boundlessly with Angel Elixir
AUDEMARS PIGUET
Seek Beyond
CARTIER
Celebrate the Return of the Tank Française
HYÈRES FESTIVAL
Publicis Luxe heads to Hyères
YSL
Dare to go bold
YSL
Embrace your skin
VALENTINO
Couture makeup begins with you
LACOSTE
Join the #Crococrew
We craft experiences that create emotion
We imagine experiences where product, service and storytelling blend into a single, memorable journey. Experiences are moments, that spark emotion: an arresting photograph, a beautiful parcel on your doorstep, a grand decor or an exceptional event, an interaction with inspiring people.
We think big, and think small. We are a unique combination of artisan-worthy attention to detail, and large-scale production capabilities. We all come from different backgrounds: digital natives mesh with image craftswomen with the best eye for esthetics, working as one team between Paris and Shanghai.
Whether working on brand platforms, campaigns, commerce, always-on content, innovative services or post-advertising territories - we're pioneering a new era of luxury marketing, where heritage and zeitgeist collide to spark new ideas.