Integrated Campaigns

Mon Paris

ysl-beauty

Let yourself be caught by the vertigo of love.

For the launch of the Mon Paris feminine fragrance, lose yourself in an immersive campaign experience replicating the sensations of vertigo when madly in love.

The film literally turns viewers upside down, following the passionate romance of the two protagonists from the Eiffel Tower to the rooftop of the Garnier Opera House.

The film was shot by We Are From L.A.

 

The key visual, a striking vertigo. It expresses the intense freedom and passionate romance of Crista Cober and Jeremy Laheurte in a contemporary Paris. This striking visual catches the viewer’s attention, everywhere in the world, from print to outdoor billboards.

The still life was shot by Billy Kidd.

The vertigo experience, a limitless journey in the streets and interiors of Paris. Revealing the city of love like its never been seen before. Anyone can live this dizzying experience, online or in-store with a virtual reality headset.

With the tremendous number of assets designed for all touch points, from social media to retail, everyone can experience the vertigo of love…