Publicis Luxe

Integrated Campaigns

YSL Woman Attitude

Daring & powerful, always with a sophisticated edge, the YSL Beauty woman knows no boundaries.



Rouge Pur Couture The Slim is a hommage to Betty Catroux, famous muse of Mr. Saint Laurent. A nightlife figure, Betty was as fearless as this ad looks to be.


Touche Eclat: Modern-times Bonnie & Clyde meet and become trouble-seeking badasses.


Summer Look: LA’s dodgy in-between spaces serve as inspiration.


Curler: After a Saint Laurent night in the world’s fashion capital, this long-lasting mascara resists to all the agitation.

Rouge Volupté Shine: one easy glide of fresh melting color to be ready to shine at every moment.

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