Publicis Luxe


Grand Prix Stratégies du Luxe 2021

We are honored to share with you the success of our teams at the « Grand Prix Stratégies du Luxe 2021» organized by Stratégies.

Thank you to Cartier, Valentino Beauty and L’Oréal Professionnel for their trust and a huge congratulation to the teams who worked on these victories :

GOLD for « Tank Solar Dial Experience » in the category « ARCHITECTURE COMMERCIALE – POINTS DE VENTE »

GOLD and the Paris School of Luxury student price for « Couture makeup begins with you » in the category « CAMPAGNES DE PUBLICITÉ / Cosmétique, parfum »

SIVLER for « Run Le Hair Show » in the category « BRAND CONTENT »

GOLD for « Culture of Design » in the category « CAMPAGNES INTÉGRÉES”


Magic is in the red box with Cartier

We are proud to present the latest celebration of love by Cartier

An unparalleled choral film, a heartful hymn of universal love where the Maison celebrates the power of togetherness, joy and love! #CartierLoveIsAll

This never seen before worldwide campaign brings together a number of famous friends of the Maison : Willow Smith, Jackson Wang, Lily Collins, Ella Balinska, Mariacarla Boscono, Monica Bellucci, Khatia Buniatishvili, Golshifteh Farahani, Mélanie Laurent, Troye Sivan, Annabelle Wallis, Maisie Williams.

An extraordinary cast that sings and dances “à l’unisson” the Love is All anthem composed and published in the 70’s by Roger Glover. This pop melody brings the importance of being with your close ones back to light, because after all, Love is all.

Open the most iconic red box and find the joy of togetherness.


Couture makeup begins with you

Create your own beauty dream.

For the launch of the Valentino Beauty make-up collection, we imagined a campaign that creates a unique and symbiotic link between the worlds of Beauty and Fashion. A campaign where individuality is celebrated and the face becomes a canvas for self-expression and experimentation.

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16.05.2021 - Paris

Run Le Hair Show

RUN LE HAIR SHOW, a new hybrid model that reinvents communication for all professionals and enthusiasts of hair, colour and styling.

100% digital, the series celebrates the role and cultural impact of hairdressing in the world, and those who make it their business.

Designed and produced as a TV show, Run Le Hair Show is inspired by show runners methods, to create an entertainment capable of sharing with a larger audience one of the most wide spread crafts in the world: hairdressing.

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Watches & Wonders

As Watches & Wonders, the world’s largest watch show, opens its doors virtually, Cartier invites all enthusiasts to experience the exhibition as it would have been if the show had been held this year.

The site offers an immersive experience through animations and interactive 3D content to discover Cartier’s collections and precious jewellery watches in 360°, as well as its new watches: multiple, complementary creations that reflect the creativity of the Cartier house.

Dive into the world of Cartier


Join the #Crococrew

Lacoste Fragrances invite us to a modern, urban tennis match for the new L.12.12 fragrance campaign.

This new campaign captures the essence of the iconic polo shirt that is not limited to a style, setting or context. We see a young generation, owning the city streets with their unique movements, vision, and culture whether it comes from sport, fashion or art.

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Blue Beauty Manifesto

Biotherm stands for Blue Beauty – beauty at the intersection of Blue Science and Blue Sustainability. Beauty that gives back to aquatic and marine life.

Since 2012, Biotherm’s Water Lovers sustainability program has worked to create a better future for our oceans. Today, Water Lovers encompasses all aspects of Biotherm’s value chain, aiming to improve the brand’s formulas and packaging designs, pioneer new recycling technologies, and minimize its environmental footprint on water.

Discover the Blue Beauty Manifesto


Happy Lunar New Year with Lancôme

As every year for the New Year, invites you to celebrate happiness and to reset for a blooming new year in 2021, the year of the Ox

A pure moment of togetherness, a precious moment to gather and celebrate with our loved ones.

Watch Lily Collins, Zhou Dongyu and Kris Wu in our campaign film


The Culture of Design

Maison Cartier to celebrate The Culture of Design through its iconic pieces.

This campaign, with its pure and sophisticated writing, sublimates the creations and invites everyone to discover the power of Cartier design. A conceptual and visual style that adapts to all touch points, from the physical to the virtual, and redefines the identity of the Maison’s fundamentals in 360°.

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15.09.2020 - Paris

Valentino Beauty Instagram

Beauty is now a language…


Publicis Luxe is proud to have participated in the launch of Valentino Beauty on Instagram.
Discover a new form of expression ; between sounds, voices and imagery,
open up to the renewed meanings of beauty through the lines of ‘Bellezza Dictionary’.
Listen to it for yourself.

Discover the Bellezza Dictionary

06.07.2020 - Paris

Mugler Angel Nova

Wilder than dreams…


Delve into the Mugler universe with our last collaboration for Mugler Angel Nova.
Where stunning, confident and powerful are the master words, see how the brand’s new muse, Toni Garrn, brings a new light on the iconic fragrance.
Are you ready to embrace your most daring fantasies?


24.06.2020 - Paris

Giorgio Armani - Acqua di Giò Profondo

Experience a dreamlike epic…


A 360° campaign that celebrates and reinforces the aesthetic values of Acqua di Giò through a universal experience that invites everyone to reconnect with themselves. Between timeless black and white frames, powerful natural elements and a modern-day Apollo, portrayed by German fashion model Aleksander Rusić, be ready to dive deep into the profoundness of your soul.


24.05.2020 - Paris

Cartier A new dawn

In honor of a universal celebration that transcends borders, Cartier has unveiled preciousness in the heart of the Al-Ula desert.
Let yourself be carried away in a magical journey and discover Cartier’s history, style, heritage and iconic creations through reflections on the beautiful mirrored walls of the Maraya. A 360° campaign with 30 days of contents, and a mystical film that were broadcast throughout the holy month of Ramadan leading up to the EID festive celebrations.


08.03.2020 - Paris

La Maison des Femmes x Oxmo Puccino

« J’ai envie de dire qu’on vous aime. »
// “I just want to tell you that you are loved.” (Lyrics: “Tendrement” by Oxmo Puccino).


On the occasion of International Women’s Day and the official release of “Tendrement,” discover the video from Oxmo Puccino and Anissa Bonnefont to combat violence against women.
Publicis Luxe is proud to have contributed our time and our talents to this project with a purpose in support of La Maison des Femmes.
Tenderly yours.


04.03.2020 - Paris

Cacharel Yes I Am

The power is yours…


For Yes I Am, we designed a campaign that invites everyone to express themselves and share what they love about themselves, their daily lives and their moods of the moment, by completing this simple message: Yes I Am …

Created with women who perfectly represent this generation that frees itself from rules without seeking to impose new ones, the Yes I Am experience puts this generational energy front and center: the film, testimonials and social activations are all invitations to a freedom of self-expression, an exploration of one’s uniqueness, a celebration of each person’s complexity.


14.02.2020 - Paris

Panthère de Cartier

One world, one call, different paths…


Step into the light, fierce and full of grace with La Panthère de Cartier.
Discover a creation designed around games of gaze and elevation that define a modern territory.
See how people remain connected by the spirit of the panther and magnetized by the same animal distinction whose magnetic and
wild gaze translates freedom.
Together as one, united by the same instinct, how far will you go?


04.11.2019 - Paris

Fenty X OFF

OFF’s first project is a collaboration with new luxury house Fenty, led by CEO and Artistic Director, Robyn Rihanna Fenty.


OFF’s talents unite with Fenty’s team to narrate and share the inspirations and cultural anchors behind each collection, including the precision and innovation of the Maison’s savoir faire, to create a richer, more plural, more inclusive experience, Release after Release.


The fruits of this collaboration will be visible across the official Maison Fenty Instagram account (amongst other places), and regular physical events.

22.10.2019 - Paris

OFF is now open

OFF is a special place for under-the-radar creative collaborations.

It’s an open, bubbling laboratory where culture and communication intersect.


OFF has its own rules of play, its own rhythm & flow, prototyping out-of-the-box inventions and experimenting with all forms of craft.


OFF welcomes every breed of creative mind, from instinctive to savvy. New encounters bring the most unexpected outcomes…right?


Launched the 22nd of October, OFF invited Jérome Echenoz (Adorable Studio), Nadine Gonzalez (CASA93), Julien Terraz (Sapient), Masato Riesser and Jean-Baptiste Fastrez to share with the agency theirs visions of a collaborative and collective way to create experiences.


OFF is on. Stay tuned.

04.04.2019 - Paris

Swarovski #Follow Your Heart

On Valentine’s Day, Swarovski launches an emotionally charged collection with the message #FollowYourHeart. Directed by Bonasia & Narcisi (Bandits), the film is an invitation to be bold and express every facet of your love and personality. It stages a romantic and modern couple under the sun, highlighting the flagship pieces of the new collection, which was inspired by a romantic cruise around the islands of Capri, Formentera, Portofino and Stromboli.


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05.12.2018 - Paris

Publicis Luxe is born

An agency dedicated to luxury, born from Publicis 133, Razorfish and the best talent from the Groupe, Publicis Luxe is a crew of passionate people. 


“We have been collaborating for two years now to create a new kind of brand experience for one of our clients. It was such a runaway success that creating this collective was a no-brainer.” Antoine Pabst, CEO


Publicis Luxe is an ambition: to reimagine brand-defining experiences for the world luxury, where products, services and storytelling blend into one emotional journey, building long-lasting relationships with customers.




05.12.2018 - Paris

Cartier Santos

Cartier partners with Publicis Luxe for the relaunch of Santos. 


Santos is a seminal watch model from Cartier, named after the famous pilot with an adventurous spirit, who co-designed the watch with Cartier. An advertising campaign and a brand content strategy established the ideal of a bold man with a pioneering state of mind, starring Jake Gyllenhaal.


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05.12.2018 - Paris

Lancôme Advanced Genifique

Rebooting the line in the US & Asia.


Starring Kate Winslet, Zhou Dong Yu and several Asian celebrities such as Bae Suzy and Yuan Quan, the Find the Light campaign reboots the Genifique line in US & Asia with a simple premise : the most beautiful light comes from within.


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05.12.2018 - Paris

YSL Beauty Instagram

The first interactive magazine launched on Instagram.


Taking scroll obsession to the next level with the winning formula of a magazine structure: unique creative concepts, distinctive tone of voice, superior execution. Out every week.


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05.12.2018 - Paris

Armani Beauty The Scent of Life

Our Youtube Lab project with Armani Acqua di Gio.


Following the lives of three professional athletes with a personal connection to water, Scent of Life shows how they have each battled and overcome personal challenges to work with the natural elements.


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05.12.2018 - Paris

Lancôme L'Absolu Rouge Drama Matte

Penelope Cruz launches the new L’Absolu Rouge Drama Matte


The most matte of all the L’Absolu Rouge Lipsticks combined with one of the most remarkable virtues of the franchise’s DNA: comfort. A bold and daring state of mind of form and function For the very first time in makeup, Penelope Cruz embodies empowered femininity in a digital movie.


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05.12.2018 - Paris

Cartier Christmas

A holiday season galaxy for 2018.


Iconic Cartier pieces in shining, precious backgrounds makes for a bold and striking take on Christmas time.


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05.12.2018 - Paris

YSL Beauty + TMALL

A digital store opening that feels like an event.


A huge e-commerce retailer in China, TMALL features stores for major global brands. The new YSL Beauty store was an instant-hit.

After the launch, the brand generated over RMB 30 million ($4.77 million) in sales in 14 hours alone.


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05.12.2018 - Paris

Lacoste Instagram

Game. Set. Matchstagram.


Hypnotic, immersive, interactive playful content is what we create for the iconic brand’s Instagram. Driven by our #meaningfulmoves strategy for the brand, everything is in the sleight of hand, like a Djokovic backhand. See for yourself.


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We imagine experiences where product, service and storytelling blend into a single, memorable journey. Experiences are moments, that spark emotion: an arresting photograph, a beautiful parcel on your doorstep, a grand decor or an exceptional event, an interaction with inspiring people.


We think big, and think small. We are a unique combination of artisan-worthy attention to detail, and large-scale production capabilities. We all come from different backgrounds: digital natives mesh with image craftswomen with the best eye for esthetics, working as one team between Paris and Shanghai.


Whether working on brand platforms, campaigns, commerce, always-on content, innovative services or post-advertising territories - we're pioneering a new era of luxury marketing, where heritage and zeitgeist collide to spark new ideas.