Publicis Luxe

2.11.2022

Publicis Luxe takes the Web Summit

Publicis Luxe discovers the 2022 Lisbon Web Summit

With tech an important aspect of our ability to craft and reimagine the luxury experience, Publicis Luxe takes great pride in attending the 2022 Web Summit in Lisbon, Portugal! Inspired by the tech industry’s top innovators, our talents had the chance to attend conferences and learn about the multitude of opportunities things like Metaverse, Web3, cryptocurrency, and blockchain have to offer the world of luxury and fashion.

Sneak a look at our trip!

31.10.2022

A Halloween Beauty Spell

YSL Beauty and Publicis Luxe team up to beautify your Halloween night

YSL Beauty takes on Fright Night by casting a Beauty Spell on all its most iconic essentials. Whether its transforming into a scream queen or putting on a spookier mask, YSL and Publicis Luxe are here to make sure your look is to die for.

 

Explore the haunted Beauty trail.

13.10.2022

120 years of Helena Rubenstein

Helena Rubenstein celebrates its 120th anniversary with the help of Publicis Luxe

For over 120 years, Helena Rubenstein has been an innovator of skin science and avant-garde skincare. It has been a pioneer in the luxury beauty industry and emphasized a commitment to creating a luxury experience fit for a bottle. To honor its legacy, the brand teamed up with Publicis to create a celebratory film and campaign.

 

Discover the influential story behind the name.

13.10.2022

Publicis Luxe heads to Hyères 2022

Publicis Luxe heads to Hyères 2022

As a creative agency, Publicis Luxe is passionate about recognizing emerging designers and fashion professionals. Following our spectacular trips to Milan and Arles, we headed to Hyères for the 37th International Festival of Fashion, Photography, and Accessories! The Festival of Hyères started in 1986 and was intended to promote up and coming international fashion talents. Our trip is just one way we discover talents to collaborate with and draw continuous inspiration. Publicis Luxe is proud to have attended the 37th edition in 2022 and discover fashion’s newest rising stars.

Peek into our trip.

05.10.2022

Meet your new beauty best friend

Publicis Luxe, Lancôme x Bearbrick promise a beauty best friend like no other.

Discover our energized campaign for Lancôme x Bearbrick. This collaboration with Japanese cult favorite toy, Bearbrick, is a fun-filled beauty experience. Aptly named Happy, Bearbrick becomes Lancôme’s happiness totem, artistically reinterpreting the House’s signature and emblem, as he adorns the brand’s icons in an exclusive limited collection.

Embark on a journey with your Beauty BFF.

04.10.2022

We are all Angel

Publicis Luxe and Mugler celebrate 30 years of Angel.

First launching in 1992, Mugler’s infamous fragrance, Angel, continues to revolutionize the perfume industry. So, to celebrate its 30th birthday and as an ode to the legendary Thierry Mugler, Mugler and Publicis Luxe have teamed up to launch the WE ARE ALL ANGEL campaign. Representing the seven sides of the fragrance with seven muses, we are proud to celebrate the diversity, nonconformity, and inclusion Angel represents.

Discover your Angel.

21.09.2022

Dare to go bold

Provocation meets edge with Publicis Luxe’s campaign for YSL Beauty’s The Bold.

Intense, daring, and oh so elegant, YSL Beauty’s Rouge Pur Couture collection adds a new member, The Bold. It’s highly pigmented with a nourishing formula to treat lips to a couture look and feel. Featuring muses Zoë Kravitz and Kaia Gerber, The Bold gives sophistication a sensuous new shine.

Find your shade of risqué.

05.09.2022

Reimagine the code

L’Oréal Luxe and Publicis Luxe partner together for the launch of the new Armani Code perfume campaign.

 

The fragrance, which first debuted 18 years ago, is getting a makeover to complement the arrival of British actor Regé-Jean Page as its newest ambassador. Chosen by Publicis Luxe, director Manu Cossu and photographer Damon Baker bring to life the reimagined Armani Code through Page.

Rewrite the code.

10.07.2022

Publicis Luxe in Arles 2022

Publicis Luxe invites you to Arles 2022

This July, twenty-five members of Publicis Luxe were invited to the 53rd Edition of Les Rencontres d’Arles to discover the best of world photography. 160 artists, including a new generation of photographers and contemporary creative talents showcased every facet of the ever-evolving medium of photography, breathing inspiration into our talents and the world.

Encounter the world of Arles 2022.

08.06.2022

Live By Blue Beauty with Biotherm

#LiveByBlueBeauty

Biotherm’s new campaign launches a wave of positive change with its slogan, #LiveByBlueBeauty. Launching on World’s Ocean Day, Biotherm emphasizes its commitment to people and planet with a campaign designed to inspire long-term change for a more sustainable way of life. With the #LiveByBlueBeauty philosophy and sustainable product line, you can take care of both your skin and the planet every day.

Start the sustainable journey.

02.05.2022

See beyond the hypnosis

Look into a new perspective with Lancôme’s Hypnose 8.

Take a glimpse of Zendaya and Amanda Seyfried in Publicis Luxe’s latest makeup campaign for the new Le 8 Hypnôse, the first serum-infused volumizing mascara by Lancôme. Give your lashes a revolution with Lancôme’s perpetual innovation and watch the powerful opening film featuring two of Lancôme’s most iconic ambassadors.

Change your way of seeing.

14.04.2022

Sensoriality and science meet sustainability

Discover the Soft Cream of Lancôme Absolue.

Powered by Publicis Luxe, Lancôme brings the Absolue Perpetual Rose of Valensole to you with the skin rejuvenating Soft Cream. Providing brightness vitality, youth is made eternal in a precious mix of sensoriality and science and a sustainable, golden jewel-like packaging. Immerse yourself in a legendary transformative cream and give your skin a new life.

Dip into eternal youth.

01.04.2022

Discover Cartier's Indomitable Animals

The menagerie of Cartier comes alive and pushes boundaries in Wild Wild Tales, a film crafted by Publicis Luxe.

In a campaign for Les Indomptables de Cartier, a Cartier Zebra and Tiger take us through an expedition of unexpected encounters. The film was crafted to highlight the playful and creative high jewellery line, which includes watches. The savoir-faire of Cartier is ever present throughout the sculptural, hybrid creations, touching upon the power behind the piece.

Venture into the journey. 

29.01.2022

How far would you go for love?

Cartier’s ’How Far Would You Go for Love?’ takes us on a cinematic journey of romance.

In their new, sensitive short film, Cartier takes its viewer on a sentimental odyssey, a metaphor for the adventure of a lifetime.

 

Couples played by Aliocha Schneider, Lou Lamprous, Pierre-Benoit Talbourdet, Lesly Masson, Florence Thomassin and Stéphane Loup fall in love, tear each other apart and embrace tenderly – in a kind of sublime road movie that spans decades.

 

To support the message, Publicis Luxe accompanied the brand with a campaign designed for cinema and television, but also adapted for the brand’s social networks.

Experience the sentimental odyssey.

11.01.2022

YSL gives matte a new name

Discover the new matte liberation of The Slim, part of the Rouge Pur Couture collection, from YSL Beauty.

Presented by Publicis Luxe, attract those around you and push the boundaries of freedom with the liberating lipstick, The Slim, through a flawless matte lens. Conventional, edgy, and casually couture, join Kaia Gerber and Judes in giving matte a new name.

Choose your matte.

07.01.2022

Celebrate Chinese New Year 2022

Publics Luxe and Lancôme wish you a Happy Year of the Tiger in Lancôme’s celebratory campaign for Chinese New Year 2022!

It’s the Year of the Tiger in 2022 and Lancôme has launched a campaign to celebrate. Embrace twelve months full of happiness and good fortune with the reinvention of Lancôme’s most iconic products. Bloom into the new year with Zhong Dongyu and Amanda Seyfried.

Roar into the Year of the Tiger.

30.11.2021

Grand Prix Stratégies du Luxe 2021

We are honored to share with you the success of our teams at the « Grand Prix Stratégies du Luxe 2021» organized by Stratégies.

Thank you to Cartier, Valentino Beauty and L’Oréal Professionnel for their trust and a huge congratulation to the teams who worked on these victories :

GOLD for « Tank Solar Dial Experience » in the category « ARCHITECTURE COMMERCIALE – POINTS DE VENTE »

GOLD and the Paris School of Luxury student price for « Couture makeup begins with you » in the category « CAMPAGNES DE PUBLICITÉ / Cosmétique, parfum »

SIVLER for « Run Le Hair Show » in the category « BRAND CONTENT »

GOLD for « Culture of Design » in the category « CAMPAGNES INTÉGRÉES”

16.11.2021

Magic is in the red box with Cartier

We are proud to present the latest celebration of love by Cartier

An unparalleled choral film, a heartful hymn of universal love where the Maison celebrates the power of togetherness, joy and love! #CartierLoveIsAll

This never seen before worldwide campaign brings together a number of famous friends of the Maison : Willow Smith, Jackson Wang, Lily Collins, Ella Balinska, Mariacarla Boscono, Monica Bellucci, Khatia Buniatishvili, Golshifteh Farahani, Mélanie Laurent, Troye Sivan, Annabelle Wallis, Maisie Williams.

An extraordinary cast that sings and dances “à l’unisson” the Love is All anthem composed and published in the 70’s by Roger Glover. This pop melody brings the importance of being with your close ones back to light, because after all, Love is all.

Open the most iconic red box and find the joy of togetherness.

09.09.2021

L’Absolu Rouge Matte reinvented

Publicis Luxe helps Lancôme reinvent L’Absolu Rouge.
Pure color, intense pigments, and no compromise. Lancôme brings an all-new feel to its beauty savoir-faire with the L’Absolu Rouge cream in a campaign crafted by Publicis Luxe and featuring Lancôme ambassador, actress Amanda Seyfried.

Feel the drama.

29.08.2021

Release your inner goddess

Mugler and Publicis Luxe unveil a hope-filled campaign for the launch of Alien Goddess.

In a world where nothing will ever be the same again, a solar goddess is paving the way for a miraculous future: Alien Goddess. Embodied by Willow Smith in perfect harmony with her body and mind, she is ready to magnify the world around her. Alien Goddess is a universal call to all women: Create the extraordinary.

Feel the solar embrace.

10.08.2021

Embrace your skin with YSL's NU

Publicis Luxe supports YSL Beauty for the launch of NU: “My skin, my signature”.

In a concerted effort to move the world of beauty forward and inspire unity, a diverse range of models with unique skin particularities were scouted for the launch of NU, a new skin formula from YSL, in lieu of well-known faces. Each shared their true experiences and their bare skin story, amplifying the values and message behind NU: to own our true beauty.

Honor the skin you’re in.

01.06.2021

Couture makeup begins with you

Create your own beauty dream.

For the launch of the Valentino Beauty make-up collection, we imagined a campaign that creates a unique and symbiotic link between the worlds of Beauty and Fashion. A campaign where individuality is celebrated and the face becomes a canvas for self-expression and experimentation.

See more 

16.05.2021 - Paris

Run Le Hair Show

RUN LE HAIR SHOW, a new hybrid model that reinvents communication for all professionals and enthusiasts of hair, colour and styling.

100% digital, the series celebrates the role and cultural impact of hairdressing in the world, and those who make it their business.

Designed and produced as a TV show, Run Le Hair Show is inspired by show runners methods, to create an entertainment capable of sharing with a larger audience one of the most wide spread crafts in the world: hairdressing.

See more

16.04.2021

Watches & Wonders

As Watches & Wonders, the world’s largest watch show, opens its doors virtually, Cartier invites all enthusiasts to experience the exhibition as it would have been if the show had been held this year.

The site offers an immersive experience through animations and interactive 3D content to discover Cartier’s collections and precious jewellery watches in 360°, as well as its new watches: multiple, complementary creations that reflect the creativity of the Cartier house.

Dive into the world of Cartier

06.04.2021

Join the #Crococrew

Lacoste Fragrances invite us to a modern, urban tennis match for the new L.12.12 fragrance campaign.

This new campaign captures the essence of the iconic polo shirt that is not limited to a style, setting or context. We see a young generation, owning the city streets with their unique movements, vision, and culture whether it comes from sport, fashion or art.

See more

21.03.2021

Blue Beauty Manifesto

Biotherm stands for Blue Beauty – beauty at the intersection of Blue Science and Blue Sustainability. Beauty that gives back to aquatic and marine life.

Since 2012, Biotherm’s Water Lovers sustainability program has worked to create a better future for our oceans. Today, Water Lovers encompasses all aspects of Biotherm’s value chain, aiming to improve the brand’s formulas and packaging designs, pioneer new recycling technologies, and minimize its environmental footprint on water.

Discover the Blue Beauty Manifesto

15.01.2021

The Culture of Design

Maison Cartier to celebrate The Culture of Design through its iconic pieces.

This campaign, with its pure and sophisticated writing, sublimates the creations and invites everyone to discover the power of Cartier design. A conceptual and visual style that adapts to all touch points, from the physical to the virtual, and redefines the identity of the Maison’s fundamentals in 360°.

See more

06.07.2020 - Paris

Mugler Angel Nova

Wilder than dreams…

 

Delve into the Mugler universe with our last collaboration for Mugler Angel Nova.
Where stunning, confident and powerful are the master words, see how the brand’s new muse, Toni Garrn, brings a new light on the iconic fragrance.
Are you ready to embrace your most daring fantasies?

SEE MORE

24.06.2020 - Paris

Giorgio Armani - Acqua di Giò Profondo

Experience a dreamlike epic…

 

A 360° campaign that celebrates and reinforces the aesthetic values of Acqua di Giò through a universal experience that invites everyone to reconnect with themselves. Between timeless black and white frames, powerful natural elements and a modern-day Apollo, portrayed by German fashion model Aleksander Rusić, be ready to dive deep into the profoundness of your soul.

SEE MORE

24.05.2020 - Paris

Cartier A new dawn

In honor of a universal celebration that transcends borders, Cartier has unveiled preciousness in the heart of the Al-Ula desert.
Let yourself be carried away in a magical journey and discover Cartier’s history, style, heritage and iconic creations through reflections on the beautiful mirrored walls of the Maraya. A 360° campaign with 30 days of contents, and a mystical film that were broadcast throughout the holy month of Ramadan leading up to the EID festive celebrations.

SEE MORE

08.03.2020 - Paris

La Maison des Femmes x Oxmo Puccino

« J’ai envie de dire qu’on vous aime. »
// “I just want to tell you that you are loved.” (Lyrics: “Tendrement” by Oxmo Puccino).

 

On the occasion of International Women’s Day and the official release of “Tendrement,” discover the video from Oxmo Puccino and Anissa Bonnefont to combat violence against women.
Publicis Luxe is proud to have contributed our time and our talents to this project with a purpose in support of La Maison des Femmes.
Tenderly yours.

SEE MORE

04.03.2020 - Paris

Cacharel Yes I Am

The power is yours…

 

For Yes I Am, we designed a campaign that invites everyone to express themselves and share what they love about themselves, their daily lives and their moods of the moment, by completing this simple message: Yes I Am …

Created with women who perfectly represent this generation that frees itself from rules without seeking to impose new ones, the Yes I Am experience puts this generational energy front and center: the film, testimonials and social activations are all invitations to a freedom of self-expression, an exploration of one’s uniqueness, a celebration of each person’s complexity.

SEE MORE

14.02.2020 - Paris

Panthère de Cartier

One world, one call, different paths…

 

Step into the light, fierce and full of grace with La Panthère de Cartier.
Discover a creation designed around games of gaze and elevation that define a modern territory.
See how people remain connected by the spirit of the panther and magnetized by the same animal distinction whose magnetic and
wild gaze translates freedom.
Together as one, united by the same instinct, how far will you go?

SEE MORE

04.11.2019 - Paris

Fenty X OFF

OFF’s first project is a collaboration with new luxury house Fenty, led by CEO and Artistic Director, Robyn Rihanna Fenty.

 

OFF’s talents unite with Fenty’s team to narrate and share the inspirations and cultural anchors behind each collection, including the precision and innovation of the Maison’s savoir faire, to create a richer, more plural, more inclusive experience, Release after Release.

 

The fruits of this collaboration will be visible across the official Maison Fenty Instagram account (amongst other places), and regular physical events.

22.10.2019 - Paris

OFF is now open

OFF is a special place for under-the-radar creative collaborations.

It’s an open, bubbling laboratory where culture and communication intersect.

 

OFF has its own rules of play, its own rhythm & flow, prototyping out-of-the-box inventions and experimenting with all forms of craft.

 

OFF welcomes every breed of creative mind, from instinctive to savvy. New encounters bring the most unexpected outcomes…right?

 

Launched the 22nd of October, OFF invited Jérome Echenoz (Adorable Studio), Nadine Gonzalez (CASA93), Julien Terraz (Sapient), Masato Riesser and Jean-Baptiste Fastrez to share with the agency theirs visions of a collaborative and collective way to create experiences.

 

OFF is on. Stay tuned.

04.04.2019 - Paris

Swarovski #Follow Your Heart

On Valentine’s Day, Swarovski launches an emotionally charged collection with the message #FollowYourHeart. Directed by Bonasia & Narcisi (Bandits), the film is an invitation to be bold and express every facet of your love and personality. It stages a romantic and modern couple under the sun, highlighting the flagship pieces of the new collection, which was inspired by a romantic cruise around the islands of Capri, Formentera, Portofino and Stromboli.

 

See more

05.12.2018 - Paris

Publicis Luxe is born

An agency dedicated to luxury, born from Publicis 133, Razorfish and the best talent from the Groupe, Publicis Luxe is a crew of passionate people. 

 

“We have been collaborating for two years now to create a new kind of brand experience for one of our clients. It was such a runaway success that creating this collective was a no-brainer.” Antoine Pabst, CEO

 

Publicis Luxe is an ambition: to reimagine brand-defining experiences for the world luxury, where products, services and storytelling blend into one emotional journey, building long-lasting relationships with customers.

 

Services

Crew

drag

2.11.2022

Publicis Luxe takes the Web Summit

31.10.2022

A Halloween Beauty Spell

13.10.2022

120 years of Helena Rubenstein

13.10.2022

Publicis Luxe heads to Hyères 2022

05.10.2022

Meet your new beauty best friend

04.10.2022

We are all Angel

21.09.2022

Dare to go bold

05.09.2022

Reimagine the code

10.07.2022

Publicis Luxe in Arles 2022

08.06.2022

Live By Blue Beauty with Biotherm

02.05.2022

See beyond the hypnosis

14.04.2022

Sensoriality and science meet sustainability

01.04.2022

Discover Cartier's Indomitable Animals

29.01.2022

How far would you go for love?

11.01.2022

YSL gives matte a new name

07.01.2022

Celebrate Chinese New Year 2022

30.11.2021

Grand Prix Stratégies du Luxe 2021

16.11.2021

Magic is in the red box with Cartier

09.09.2021

L’Absolu Rouge Matte reinvented

29.08.2021

Release your inner goddess

10.08.2021

Embrace your skin with YSL's NU

01.06.2021

Couture makeup begins with you

16.05.2021 - Paris

Run Le Hair Show

16.04.2021

Watches & Wonders

06.04.2021

Join the #Crococrew

21.03.2021

Blue Beauty Manifesto

15.01.2021

The Culture of Design

06.07.2020 - Paris

Mugler Angel Nova

24.06.2020 - Paris

Giorgio Armani - Acqua di Giò Profondo

24.05.2020 - Paris

Cartier A new dawn

08.03.2020 - Paris

La Maison des Femmes x Oxmo Puccino

04.03.2020 - Paris

Cacharel Yes I Am

14.02.2020 - Paris

Panthère de Cartier

04.11.2019 - Paris

Fenty X OFF

22.10.2019 - Paris

OFF is now open

04.04.2019 - Paris

Swarovski #Follow Your Heart

05.12.2018 - Paris

Publicis Luxe is born

about

We imagine experiences where product, service and storytelling blend into a single, memorable journey. Experiences are moments, that spark emotion: an arresting photograph, a beautiful parcel on your doorstep, a grand decor or an exceptional event, an interaction with inspiring people.

 

We think big, and think small. We are a unique combination of artisan-worthy attention to detail, and large-scale production capabilities. We all come from different backgrounds: digital natives mesh with image craftswomen with the best eye for esthetics, working as one team between Paris and Shanghai.

 

Whether working on brand platforms, campaigns, commerce, always-on content, innovative services or post-advertising territories - we're pioneering a new era of luxury marketing, where heritage and zeitgeist collide to spark new ideas.