Publicis Luxe

LANCÔME

"Haut Niveau" with Aya Nakamura

Publicis Luxe and Lancôme are proud to present a unique portrait of the talented singer Aya Nakamura.

In collaboration with Warner, we’ve crafted an unprecedented portrait offering an intimate glimpse into her world.

Enjoy authentic and entertaining content featuring Aya Nakamura and imagined by the creative teams of Publicis Luxe.

Discover the portrait here

The new cultural label

Cultish, the cultural label of our agency, is dedicated to support luxury brands in their journey through culture and art.

Obsessed with culture, with a deep understanding of the subtleties and codes of luxury, we believe in pushing the boundaries of creativity to expand the realm of brand expression.

We support brands in their cultural transformation so that they can question and transform society through cultural experiences. We also bring them together with today’s cultural players, creating new conversations and translating their history, heritage and vision into iconic cultural moments.

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CARTIER

Approaching time as a Magician

Step into the enchanting world of Watches & Wonders 2024 , where Cartier unveils its latest creations under the theme “Cartier Magician”.

We have crafted an immersive experience spotlighting five exceptional hero watches that share a deep connection with magic, whether through their mesmerizing shape or mechanical complexity.

We created 24 animated windows and captivating pop-up displays, blurring the lines between reality and imagination, inviting you to embark on a journey of wonders.

Discover Cartier approaching time as a Magician

LOUVRE

Become a Patron

We are proud to have worked with the Louvre on the ‘Become a Patron’ campaign, aimed at preserving Chardin’s iconic masterpiece, The Basket of Strawberries, in France, and more precisely at the Louvre.

The campaign film and the 3 video capsules, shot in the galleries of the Louvre, spotlight eminent personalities :  Laurence des Cars, President-Director of the Musée du Louvre, Sébastien Allard, Director of the Paintings Department, Guillaume Faroult, Chief Curator in the Paintings Department, Pierre Rosenberg, Honorary President-Director of the Musée du Louvre, and Mory Sacko, Michelin-star chef. 

They passionately share their knowledege and invite you to join: ‘Can we count on you for dessert?’

Discover the campaign here

L'ORÉAL PRO

Professional hair tech that elevates you

Publicis Luxe, reinvented the presentation of science and technology within the brand, repositioning L’Oréal Pro’s identity around cutting-edge tech.

 

By placing professionals and expertise at the core of the narrative, Publicis Luxe transformed L’Oréal Pro into a leader in hair technology culture. This new positioning emphasizes high-end technology and modernity, showcasing the brand’s deep integration of professional techniques. L’Oréal Professional’s campaigns now highlight their scientific expertise through innovative hair technologies like Metal Detox and oil-powered hair color, advanced techniques such as the French Balayage, and tech-augmented tools like Steampod and molecule discoveries. 

The result is a brand that offers powerful physical and emotional transformations, boosting confidence with professional and scientific knowledge, and consistently enabling consumers to envision a future version of themselves.

Discover some content here

LANCÔME

Aya Nakamura x Domaine de la Rose

Publicis Luxe imagined an unprecedented collaboration between Lancôme and the world’s most popular French artist, Aya Nakamura. 

In the heart of the Domaine de la Rose, the Lancôme house, the artist reveals her talent in an entirely new light with a live acoustic performance.

Enjoy a memorable experience listening to Aya Nakamura’s pure and unique voice resonating with Lancôme refined elegance and aesthetic.

CARTIER

Love is Red

Explore the new Love Is Red campaign with Cartier, which has been fully crafted by the Publicis Luxe creative team.

Sharing your feelings and spreading the love throughout Cartier’s iconic creations is what our new campaign is all about.

Join us for a romantic journey!
Cartier is celebrating all kinds of love!

Discover the campaign here

SHU UEMURA

3D Face Finder

Publicis Luxe developed a user interface design for Shu Uemura online shade finder service, leveraging cutting-edge technology to analyze facial features and tones.

The challenge was to create an ultra-immersive experience allowing users to discover the perfect shade and products for their skin, thus establishing Shu Uemura as the new standard for local Gen Z seeking self-confidence through makeup.

HELENA RUBINSTEIN

Replasty Eye Bandage

Publicis Luxe crafted a pioneering campaign for Helena Rubinstein’s replasty eye bandage. Leveraging the brand’s rich heritage, we established a narrative as a leader in skincare innovation, introducing the concept of “Avant Garde Skincare since 1902.”

We seamlessly blended the brand’s identity with a fusion of scientific sophistication and sensory allure, emphasizing the codes of aesthetic medicine.

Discover the campaign here

ARMANI

Lip Maestro Crush

Our dedicated creative team collaborates tirelessly to bring you unforgettable experiences. Explore our latest collaboration with Armani, introducing the iconic Lips Maestro Crush.

Immerse yourself in Giorgio Armani univers, meticulously crafted for the modern beauty enthusiast.

Join us on a journey of transformation and discover the artistry of radiant beauty.

Discover the campaign here

CARTIER

The end of the year

Publicis Luxe proudly presents an international campaign featuring Cartier’s iconic jewels to celebrate the end of the year.

Our new campaign invites you to explore the starry night on a fabulous ship, spreading a festive spirit worldwide from mountain peaks to frozen lakes, Place Vendôme to snowy slopes.

Join us on a dreamlike adventure as Cartier lights up the end of the year, weaving magical tales of winter into a festive celebration.

Discover the campaign here

LANCÔME

The Year of the Dragon

Publicis Luxe and Lancôme present a mesmerizing movie for the New Year of the Dragon that will take you on a cinematic journey, filled with passion and emotion!

We invite you to join us in celebrating this unique collaboration that captures the essence of Lancôme’s elegance and the cultural richness of the Year of the Dragon. 🐉

Discover the campaign here

CARTIER

Elle and Cartier celebrate princess Grace

In this new Cartier and Publicis Luxe campaign, Elle Fanning embodies the essence of the iconic Grain de Café collection, paying tribute to Princess Grace’s everlasting legacy.

Discover the campaign here

LANCÔME

When Art meets Beauty

Witness the magic of history and beauty coming together in a ground-breaking collaboration between two French icons – The Louvre and Lancôme!

As Publicis Luxe, we are thrilled to be part of this extraordinary partnership that delves into centuries of art history and empowers women globally. Our work weaves together captivating women’s stories, celebrating the dynamic relationship between Art and Beauty, transcending eras and cultures in our modern world.

Join us as we create makeup that transforms into an art statement, capturing the essence of Beauty from The Louvre’s inspiration.

Discover the campaign here

AUDEMARS PIGUET

Join the Marvel team with Audemars Piguet

Combining ancestral know-how and futuristic technology, this collaboration between the luxury watchmaking Audemars Piguet and Marvel embodies the brand’s desire to forge links with different cultural universes, seeking inspiration beyond the world of Haute Horlogerie, notably in pop culture and entertainment.

Publicis Luxe’s campaign capture the spirit of Audemars Piguet who has created numerous masterpieces, testament to the Manufacture’s ancestral savoir-faire and forward-thinking spirit.

Audemars Piguet has been able to explore new horizons and build an inspired community through the Marvel collaboration.

Discover the campaign here

LANCÔME

Drama Matte

Publicis Luxe initiated a vibrant collaboration between Lancôme and Kiddy Smile for the L’Absolu Rouge campaign.

More than a renowned ballroom icon, he is a DJ, actor, and producer. He brings his unique self-expression to Lancôme’s iconic lipstick range, inviting Gen Z to embrace their emotions through the product.

This partnership celebrates self-confidence, combining Lancôme’s timeless elegance with Kiddy Smile’s modern flair.

Discover the campaign here

ARLES 2023

Time Is On Your Side

For the first time, Publicis Luxe brought together agency creatives and artists – photographers, visual artists, musicians – during the “Rencontres de la Photographie” for a collective exhibition.
 
Through six versatile works, “Time is on your side” invited us to reconsider our relationship with time: the time-memory that erases and consecrates, the time-echo where each gesture responds to the one that preceded it, and the time-material, finally, flexible and malleable, which is ultimately the time we endure or give back to ourselves.
 
Through these works, “Time is on your side” offered an experience that allowed us to change our perception of time, and perhaps even to make it an ally once again.

An overview of the presented artworks

KERASTASE

Discover the best hair ritual to adopt

Discover our new Kerastase and Publicis Luxe campaign, with the stunning icon Emily Ratajkowski for a new nutritive hair ritual to adopt.

Nourish your dream here

LANCÔME

Moving tribute to Feminity

To celebrate the launch of the new fragrance “La Vie est Belle,” Publicis Luxe and Lancôme created an inspiring tribute to life.
The muses, including Penélope Cruz, Isabella Rossellini, Zendaya, Lily Collins, Amanda Seyfried, Aya Nakamura, and Hoyeon, come together to express femininity through a minimalist approach to Louis Armstrong’s iconic tune “What a Wonderful World” remixed by SebastiAn.

Discover Lancôme’s Inspiring Tribute to Life here

CARTIER

Live a timeless experience

Welcome to Geneva and Watches & Wonders 2023, where the Maison’s latest creations are presented in the theme of Time Unlimited.

We developed a visually stunning 360° campaign showcasing all novelties.

Discover Time Unlimited

 

 

MUGLER

Live boundlessly with Angel Elixir

Mugler and Publicis Luxe have teamed up for the launch of Angel Elixir 23, featuring the iconic actress and model Hunter Schafer.

Symbolizing a new kind of boundless femininity, Hunter represents an invitation for all women to transcend their own selves and enter a new transformative era.

This ethereal journey not only delivers a powerful message, but also a hypnotizing cosmic experience.

Embark on this cosmic journey here

YSL

Dare to go bold

Provocation meets edge with Publicis Luxe’s campaign for YSL Beauty’s The Bold.

Intense, daring, and oh so elegant, YSL Beauty’s Rouge Pur Couture collection adds a new member, The Bold. It’s highly pigmented with a nourishing formula to treat lips to a couture look and feel. Featuring muses Zoë Kravitz and Kaia Gerber, The Bold gives sophistication a sensuous new shine.

Find your shade of risqué.

AUDEMARS PIGUET

Seek Beyond

Audemars Piguet’s Le Brassus roots inspired its innovative approach to watchmaking and luxury. The brand’s new campaign, shot in Le Brassus, celebrates its past and future by sharing its identity and values.

The “Seek Beyond” idea encourages clients and artisans to create and perceive beautiful creations, and to find their own path.

Publicis Luxe’s campaign captures this spirit and invites dreamers who wish to turn utopias into reality to join the world of Audemars Piguet.

Immerse yourself in the campaign here

YSL

Embrace your skin

Publicis Luxe supports YSL Beauty for the launch of NU: “My skin, my signature”.

In a concerted effort to move the world of beauty forward and inspire unity, a diverse range of models with unique skin particularities were scouted for the launch of NU, a new skin formula from YSL, in lieu of well-known faces. Each shared their true experiences and their bare skin story, amplifying the values and message behind NU: to own our true beauty.

Honor the skin you’re in.

CARTIER

The Return of the Tank Française

In celebration of Cartier’s Tank Française, with the first Tank created in 1917 and now redesigned for 2023, Publicis Luxe and Cartier crafted a cinematic journey of elegance.

In a film directed by Guy Ritchie, actor Rami Malek embodies a multi-talented artist capturing French New wave actress and muse, Catherine Deneuve, in her most iconic roles. Together, Publicis Luxe and Cartier push the boundaries of imagination, French heritage, savoir-faire, and what it means to be timeless.

Embark on this timeless journey

VALENTINO

Couture makeup begins with you

Create your own beauty dream.

For the launch of the Valentino Beauty make-up collection, we imagined a campaign that creates a unique and symbiotic link between the worlds of Beauty and Fashion. A campaign where individuality is celebrated and the face becomes a canvas for self-expression and experimentation.

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HYÈRES FESTIVAL

Publicis Luxe heads to Hyères

Publicis Luxe heads to Hyères 2022

As a creative agency, Publicis Luxe is passionate about recognizing emerging designers and fashion professionals. Following our spectacular trips to Milan and Arles, we headed to Hyères for the 37th International Festival of Fashion, Photography, and Accessories! The Festival of Hyères started in 1986 and was intended to promote up and coming international fashion talents. Our trip is just one way we discover talents to collaborate with and draw continuous inspiration. Publicis Luxe is proud to have attended the 37th edition in 2022 and discover fashion’s newest rising stars.

Peek into our trip.

LACOSTE

Join the #Crococrew

Lacoste Fragrances invite us to a modern, urban tennis match for the new L.12.12 fragrance campaign.

This new campaign captures the essence of the iconic polo shirt that is not limited to a style, setting or context. We see a young generation, owning the city streets with their unique movements, vision, and culture whether it comes from sport, fashion or art.

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AUDEMARS PIGUET

Montreux Jazz Festival

To celebrate Audemars Piguet’s long-standing love for music, and its connection to the Montreux jazz festival, the brand dropped a limited edition of the iconic royal oak offshore.

In the context of this launch, Publicis Luxe envisioned editorialized content that captured the pulsating vibrations and profound emotions ignited by music.
Taking cues from the watch design, particularly the equalizer, we aimed to craft inspiring and colorful content to resonate with the rhythmic energy of music and celebrate the artistic community. A new way for the brand to build bridges between high-watchmaking and the cultural world.
Discover some here

drag

LANCÔME

"Haut Niveau" with Aya Nakamura

The new cultural label

CARTIER

Approaching time as a Magician

LOUVRE

Become a Patron

L'ORÉAL PRO

Professional hair tech that elevates you

LANCÔME

Aya Nakamura x Domaine de la Rose

CARTIER

Love is Red

SHU UEMURA

3D Face Finder

HELENA RUBINSTEIN

Replasty Eye Bandage

ARMANI

Lip Maestro Crush

CARTIER

The end of the year

LANCÔME

The Year of the Dragon

CARTIER

Elle and Cartier celebrate princess Grace

LANCÔME

When Art meets Beauty

AUDEMARS PIGUET

Join the Marvel team with Audemars Piguet

LANCÔME

Drama Matte

ARLES 2023

Time Is On Your Side

KERASTASE

Discover the best hair ritual to adopt

LANCÔME

Moving tribute to Feminity

CARTIER

Live a timeless experience

MUGLER

Live boundlessly with Angel Elixir

YSL

Dare to go bold

AUDEMARS PIGUET

Seek Beyond

YSL

Embrace your skin

CARTIER

The Return of the Tank Française

VALENTINO

Couture makeup begins with you

HYÈRES FESTIVAL

Publicis Luxe heads to Hyères

LACOSTE

Join the #Crococrew

AUDEMARS PIGUET

Montreux Jazz Festival

about

We imagine experiences where product, service and storytelling blend into a single, memorable journey. Experiences are moments, that spark emotion: an arresting photograph, a beautiful parcel on your doorstep, a grand decor or an exceptional event, an interaction with inspiring people.

 

We think big, and think small. We are a unique combination of artisan-worthy attention to detail, and large-scale production capabilities. We all come from different backgrounds: digital natives mesh with image craftswomen with the best eye for esthetics, working as one team between Paris and Shanghai.

 

Whether working on brand platforms, campaigns, commerce, always-on content, innovative services or post-advertising territories - we're pioneering a new era of luxury marketing, where heritage and zeitgeist collide to spark new ideas.