

03/05/2023
Discover the best new hair ritual to adopt
Discover our new Kerastase and Publicis Luxe campaign, with the stunning icon Emily Ratajkowski for a new nutritive hair ritual to adopt.

27/03/2023
Live a timeless experience with Cartier
Welcome to Geneva and Watches & Wonders 2023, where the Maison’s latest creations are presented in the theme of Time Unlimited.
We developed a visually stunning 360° campaign showcasing all novelties.

01/03/2023
Lancôme’s moving tribute to Feminity
To celebrate the launch of the new fragrance “La Vie est Belle,” Publicis Luxe and Lancôme created an inspiring tribute to life.
The muses, including Penélope Cruz, Isabella Rossellini, Zendaya, Lily Collins, Amanda Seyfried, Aya Nakamura, and Hoyeon, come together to express femininity through a minimalist approach to Louis Armstrong’s iconic tune “What a Wonderful World” remixed by SebastiAn.

01/03/2023
Live boundlessly with Angel Elixir
Mugler and Publicis Luxe have teamed up for the launch of Angel Elixir 23, featuring the iconic actress and model Hunter Schafer.
Symbolizing a new kind of boundless femininity, Hunter represents an invitation for all women to transcend their own selves and enter a new transformative era.
This ethereal journey not only delivers a powerful message, but also a hypnotizing cosmic experience.

23/02/2023
Celebrate Audemars Piguet past and future
Audemars Piguet’s Le Brassus roots inspired its innovative approach to watchmaking and
luxury.
The brand’s new campaign, shot in Le Brassus, celebrates its past and future by
sharing its identity and values.
The “Seek Beyond” idea encourages clients and artisans to
create and perceive beautiful creations, and to find their own path. Publicis Luxe’s campaign
captures this spirit and invites dreamers who wish to turn utopias into reality to join the world
of Audemars Piguet.
Immerse yourself in the campaign here

22/01/2023
Ring in the Chinese New Year
Ring in the 2023 Year of the Rabbit with Lily Collins and Ni Ni by gifting the very best of Lancôme, whether it be to yourself or to others!
Join them in the festivities and let’s all bloom together.

17.01.2023
Celebrate the Return of the Tank Française
In celebration of Cartier’s Tank Française, with the first Tank created in 1917 and now redesigned for 2023, Publicis Luxe and Cartier crafted a cinematic journey of elegance.
In a film directed by Guy Ritchie, actor Rami Malek embodies a multi-talented artist capturing French New wave actress and muse, Catherine Deneuve, in her most iconic roles. Together, Publicis Luxe and Cartier push the boundaries of imagination, French heritage, savoir-faire, and what it means to be timeless.

04.10.2022
We are all Angel
Publicis Luxe and Mugler celebrate 30 years of Angel.
First launching in 1992, Mugler’s infamous fragrance, Angel, continues to revolutionize the perfume industry. So, to celebrate its 30th birthday and as an ode to the legendary Thierry Mugler, Mugler and Publicis Luxe have teamed up to launch the WE ARE ALL ANGEL campaign. Representing the seven sides of the fragrance with seven muses, we are proud to celebrate the diversity, nonconformity, and inclusion Angel represents.

31.10.2022
A Halloween Beauty Spell
YSL Beauty and Publicis Luxe team up to beautify your Halloween night
YSL Beauty takes on Fright Night by casting a Beauty Spell on all its most iconic essentials. Whether its transforming into a scream queen or putting on a spookier mask, YSL and Publicis Luxe are here to make sure your look is to die for.

13.10.2022
120 years of Helena Rubenstein
Helena Rubenstein celebrates its 120th anniversary with the help of Publicis Luxe
For over 120 years, Helena Rubenstein has been an innovator of skin science and avant-garde skincare. It has been a pioneer in the luxury beauty industry and emphasized a commitment to creating a luxury experience fit for a bottle. To honor its legacy, the brand teamed up with Publicis to create a celebratory film and campaign.

13.10.2022
Publicis Luxe heads to Hyères 2022
Publicis Luxe heads to Hyères 2022
As a creative agency, Publicis Luxe is passionate about recognizing emerging designers and fashion professionals. Following our spectacular trips to Milan and Arles, we headed to Hyères for the 37th International Festival of Fashion, Photography, and Accessories! The Festival of Hyères started in 1986 and was intended to promote up and coming international fashion talents. Our trip is just one way we discover talents to collaborate with and draw continuous inspiration. Publicis Luxe is proud to have attended the 37th edition in 2022 and discover fashion’s newest rising stars.

05.10.2022
Meet your new beauty best friend
Publicis Luxe, Lancôme x Bearbrick promise a beauty best friend like no other.
Discover our energized campaign for Lancôme x Bearbrick. This collaboration with Japanese cult favorite toy, Bearbrick, is a fun-filled beauty experience. Aptly named Happy, Bearbrick becomes Lancôme’s happiness totem, artistically reinterpreting the House’s signature and emblem, as he adorns the brand’s icons in an exclusive limited collection.

21.09.2022
Dare to go bold
Provocation meets edge with Publicis Luxe’s campaign for YSL Beauty’s The Bold.
Intense, daring, and oh so elegant, YSL Beauty’s Rouge Pur Couture collection adds a new member, The Bold. It’s highly pigmented with a nourishing formula to treat lips to a couture look and feel. Featuring muses Zoë Kravitz and Kaia Gerber, The Bold gives sophistication a sensuous new shine.

05.09.2022
Reimagine the code
L’Oréal Luxe and Publicis Luxe partner together for the launch of the new Armani Code perfume campaign.
The fragrance, which first debuted 18 years ago, is getting a makeover to complement the arrival of British actor Regé-Jean Page as its newest ambassador. Chosen by Publicis Luxe, director Manu Cossu and photographer Damon Baker bring to life the reimagined Armani Code through Page.

10.07.2022
Publicis Luxe in Arles 2022
Publicis Luxe invites you to Arles 2022
This July, twenty-five members of Publicis Luxe were invited to the 53rd Edition of Les Rencontres d’Arles to discover the best of world photography. 160 artists, including a new generation of photographers and contemporary creative talents showcased every facet of the ever-evolving medium of photography, breathing inspiration into our talents and the world.

08.06.2022
Live By Blue Beauty with Biotherm
#LiveByBlueBeauty
Biotherm’s new campaign launches a wave of positive change with its slogan, #LiveByBlueBeauty. Launching on World’s Ocean Day, Biotherm emphasizes its commitment to people and planet with a campaign designed to inspire long-term change for a more sustainable way of life. With the #LiveByBlueBeauty philosophy and sustainable product line, you can take care of both your skin and the planet every day.

02.05.2022
See beyond the hypnosis
Look into a new perspective with Lancôme’s Hypnose 8.
Take a glimpse of Zendaya and Amanda Seyfried in Publicis Luxe’s latest makeup campaign for the new Le 8 Hypnôse, the first serum-infused volumizing mascara by Lancôme. Give your lashes a revolution with Lancôme’s perpetual innovation and watch the powerful opening film featuring two of Lancôme’s most iconic ambassadors.

14.04.2022
Sensoriality and science meet sustainability
Discover the Soft Cream of Lancôme Absolue.
Powered by Publicis Luxe, Lancôme brings the Absolue Perpetual Rose of Valensole to you with the skin rejuvenating Soft Cream. Providing brightness vitality, youth is made eternal in a precious mix of sensoriality and science and a sustainable, golden jewel-like packaging. Immerse yourself in a legendary transformative cream and give your skin a new life.

01.04.2022
Discover Cartier's Indomitable Animals
The menagerie of Cartier comes alive and pushes boundaries in Wild Wild Tales, a film crafted by Publicis Luxe.
In a campaign for Les Indomptables de Cartier, a Cartier Zebra and Tiger take us through an expedition of unexpected encounters. The film was crafted to highlight the playful and creative high jewellery line, which includes watches. The savoir-faire of Cartier is ever present throughout the sculptural, hybrid creations, touching upon the power behind the piece.

29.01.2022
How far would you go for love?
Cartier’s ’How Far Would You Go for Love?’ takes us on a cinematic journey of romance.
In their new, sensitive short film, Cartier takes its viewer on a sentimental odyssey, a metaphor for the adventure of a lifetime.
Couples played by Aliocha Schneider, Lou Lamprous, Pierre-Benoit Talbourdet, Lesly Masson, Florence Thomassin and Stéphane Loup fall in love, tear each other apart and embrace tenderly – in a kind of sublime road movie that spans decades.
To support the message, Publicis Luxe accompanied the brand with a campaign designed for cinema and television, but also adapted for the brand’s social networks.

11.01.2022
YSL gives matte a new name
Discover the new matte liberation of The Slim, part of the Rouge Pur Couture collection, from YSL Beauty.
Presented by Publicis Luxe, attract those around you and push the boundaries of freedom with the liberating lipstick, The Slim, through a flawless matte lens. Conventional, edgy, and casually couture, join Kaia Gerber and Judes in giving matte a new name.

30.11.2021
Grand Prix Stratégies du Luxe 2021
We are honored to share with you the success of our teams at the « Grand Prix Stratégies du Luxe 2021» organized by Stratégies.
Thank you to Cartier, Valentino Beauty and L’Oréal Professionnel for their trust and a huge congratulation to the teams who worked on these victories :
GOLD for « Tank Solar Dial Experience » in the category « ARCHITECTURE COMMERCIALE – POINTS DE VENTE »
GOLD and the Paris School of Luxury student price for « Couture makeup begins with you » in the category « CAMPAGNES DE PUBLICITÉ / Cosmétique, parfum »
SIVLER for « Run Le Hair Show » in the category « BRAND CONTENT »
GOLD for « Culture of Design » in the category « CAMPAGNES INTÉGRÉES”

16.11.2021
Magic is in the red box with Cartier
We are proud to present the latest celebration of love by Cartier
An unparalleled choral film, a heartful hymn of universal love where the Maison celebrates the power of togetherness, joy and love! #CartierLoveIsAll
This never seen before worldwide campaign brings together a number of famous friends of the Maison : Willow Smith, Jackson Wang, Lily Collins, Ella Balinska, Mariacarla Boscono, Monica Bellucci, Khatia Buniatishvili, Golshifteh Farahani, Mélanie Laurent, Troye Sivan, Annabelle Wallis, Maisie Williams.
An extraordinary cast that sings and dances “à l’unisson” the Love is All anthem composed and published in the 70’s by Roger Glover. This pop melody brings the importance of being with your close ones back to light, because after all, Love is all.
Open the most iconic red box and find the joy of togetherness.

09.09.2021
L’Absolu Rouge Matte reinvented
Publicis Luxe helps Lancôme reinvent L’Absolu Rouge.
Pure color, intense pigments, and no compromise. Lancôme brings an all-new feel to its beauty savoir-faire with the L’Absolu Rouge cream in a campaign crafted by Publicis Luxe and featuring Lancôme ambassador, actress Amanda Seyfried.

29.08.2021
Release your inner goddess
Mugler and Publicis Luxe unveil a hope-filled campaign for the launch of Alien Goddess.
In a world where nothing will ever be the same again, a solar goddess is paving the way for a miraculous future: Alien Goddess. Embodied by Willow Smith in perfect harmony with her body and mind, she is ready to magnify the world around her. Alien Goddess is a universal call to all women: Create the extraordinary.

10.08.2021
Embrace your skin with YSL's NU
Publicis Luxe supports YSL Beauty for the launch of NU: “My skin, my signature”.
In a concerted effort to move the world of beauty forward and inspire unity, a diverse range of models with unique skin particularities were scouted for the launch of NU, a new skin formula from YSL, in lieu of well-known faces. Each shared their true experiences and their bare skin story, amplifying the values and message behind NU: to own our true beauty.

01.06.2021
Couture makeup begins with you
Create your own beauty dream.
For the launch of the Valentino Beauty make-up collection, we imagined a campaign that creates a unique and symbiotic link between the worlds of Beauty and Fashion. A campaign where individuality is celebrated and the face becomes a canvas for self-expression and experimentation.

16.05.2021 - Paris
Run Le Hair Show
RUN LE HAIR SHOW, a new hybrid model that reinvents communication for all professionals and enthusiasts of hair, colour and styling.
100% digital, the series celebrates the role and cultural impact of hairdressing in the world, and those who make it their business.
Designed and produced as a TV show, Run Le Hair Show is inspired by show runners methods, to create an entertainment capable of sharing with a larger audience one of the most wide spread crafts in the world: hairdressing.

16.04.2021
Watches & Wonders
As Watches & Wonders, the world’s largest watch show, opens its doors virtually, Cartier invites all enthusiasts to experience the exhibition as it would have been if the show had been held this year.
The site offers an immersive experience through animations and interactive 3D content to discover Cartier’s collections and precious jewellery watches in 360°, as well as its new watches: multiple, complementary creations that reflect the creativity of the Cartier house.

06.04.2021
Join the #Crococrew
Lacoste Fragrances invite us to a modern, urban tennis match for the new L.12.12 fragrance campaign.
This new campaign captures the essence of the iconic polo shirt that is not limited to a style, setting or context. We see a young generation, owning the city streets with their unique movements, vision, and culture whether it comes from sport, fashion or art.

21.03.2021
Blue Beauty Manifesto
Biotherm stands for Blue Beauty – beauty at the intersection of Blue Science and Blue Sustainability. Beauty that gives back to aquatic and marine life.
Since 2012, Biotherm’s Water Lovers sustainability program has worked to create a better future for our oceans. Today, Water Lovers encompasses all aspects of Biotherm’s value chain, aiming to improve the brand’s formulas and packaging designs, pioneer new recycling technologies, and minimize its environmental footprint on water.

15.01.2021
The Culture of Design
Maison Cartier to celebrate The Culture of Design through its iconic pieces.
This campaign, with its pure and sophisticated writing, sublimates the creations and invites everyone to discover the power of Cartier design. A conceptual and visual style that adapts to all touch points, from the physical to the virtual, and redefines the identity of the Maison’s fundamentals in 360°.

06.07.2020 - Paris
Mugler Angel Nova
Wilder than dreams…
Delve into the Mugler universe with our last collaboration for Mugler Angel Nova.
Where stunning, confident and powerful are the master words, see how the brand’s new muse, Toni Garrn, brings a new light on the iconic fragrance.
Are you ready to embrace your most daring fantasies?

24.06.2020 - Paris
Giorgio Armani - Acqua di Giò Profondo
Experience a dreamlike epic…
A 360° campaign that celebrates and reinforces the aesthetic values of Acqua di Giò through a universal experience that invites everyone to reconnect with themselves. Between timeless black and white frames, powerful natural elements and a modern-day Apollo, portrayed by German fashion model Aleksander Rusić, be ready to dive deep into the profoundness of your soul.

24.05.2020 - Paris
Cartier A new dawn
In honor of a universal celebration that transcends borders, Cartier has unveiled preciousness in the heart of the Al-Ula desert.
Let yourself be carried away in a magical journey and discover Cartier’s history, style, heritage and iconic creations through reflections on the beautiful mirrored walls of the Maraya. A 360° campaign with 30 days of contents, and a mystical film that were broadcast throughout the holy month of Ramadan leading up to the EID festive celebrations.

08.03.2020 - Paris
La Maison des Femmes x Oxmo Puccino
« J’ai envie de dire qu’on vous aime. »
// “I just want to tell you that you are loved.” (Lyrics: “Tendrement” by Oxmo Puccino).
On the occasion of International Women’s Day and the official release of “Tendrement,” discover the video from Oxmo Puccino and Anissa Bonnefont to combat violence against women.
Publicis Luxe is proud to have contributed our time and our talents to this project with a purpose in support of La Maison des Femmes.
Tenderly yours.

04.03.2020 - Paris
Cacharel Yes I Am
The power is yours…
For Yes I Am, we designed a campaign that invites everyone to express themselves and share what they love about themselves, their daily lives and their moods of the moment, by completing this simple message: Yes I Am …
Created with women who perfectly represent this generation that frees itself from rules without seeking to impose new ones, the Yes I Am experience puts this generational energy front and center: the film, testimonials and social activations are all invitations to a freedom of self-expression, an exploration of one’s uniqueness, a celebration of each person’s complexity.

14.02.2020 - Paris
Panthère de Cartier
One world, one call, different paths…
Step into the light, fierce and full of grace with La Panthère de Cartier.
Discover a creation designed around games of gaze and elevation that define a modern territory.
See how people remain connected by the spirit of the panther and magnetized by the same animal distinction whose magnetic and
wild gaze translates freedom.
Together as one, united by the same instinct, how far will you go?

04.11.2019 - Paris
Fenty X OFF
OFF’s first project is a collaboration with new luxury house Fenty, led by CEO and Artistic Director, Robyn Rihanna Fenty.
OFF’s talents unite with Fenty’s team to narrate and share the inspirations and cultural anchors behind each collection, including the precision and innovation of the Maison’s savoir faire, to create a richer, more plural, more inclusive experience, Release after Release.
The fruits of this collaboration will be visible across the official Maison Fenty Instagram account (amongst other places), and regular physical events.

22.10.2019 - Paris
OFF is now open
OFF is a special place for under-the-radar creative collaborations.
It’s an open, bubbling laboratory where culture and communication intersect.
OFF has its own rules of play, its own rhythm & flow, prototyping out-of-the-box inventions and experimenting with all forms of craft.
OFF welcomes every breed of creative mind, from instinctive to savvy. New encounters bring the most unexpected outcomes…right?
Launched the 22nd of October, OFF invited Jérome Echenoz (Adorable Studio), Nadine Gonzalez (CASA93), Julien Terraz (Sapient), Masato Riesser and Jean-Baptiste Fastrez to share with the agency theirs visions of a collaborative and collective way to create experiences.
OFF is on. Stay tuned.

04.04.2019 - Paris
Swarovski #Follow Your Heart
On Valentine’s Day, Swarovski launches an emotionally charged collection with the message #FollowYourHeart. Directed by Bonasia & Narcisi (Bandits), the film is an invitation to be bold and express every facet of your love and personality. It stages a romantic and modern couple under the sun, highlighting the flagship pieces of the new collection, which was inspired by a romantic cruise around the islands of Capri, Formentera, Portofino and Stromboli.

05.12.2018 - Paris
Publicis Luxe is born
An agency dedicated to luxury, born from Publicis 133, Razorfish and the best talent from the Groupe, Publicis Luxe is a crew of passionate people.
“We have been collaborating for two years now to create a new kind of brand experience for one of our clients. It was such a runaway success that creating this collective was a no-brainer.” Antoine Pabst, CEO
Publicis Luxe is an ambition: to reimagine brand-defining experiences for the world luxury, where products, services and storytelling blend into one emotional journey, building long-lasting relationships with customers.
03/05/2023
Discover the best new hair ritual to adopt
27/03/2023
Live a timeless experience with Cartier
01/03/2023
Lancôme’s moving tribute to Feminity
01/03/2023
Live boundlessly with Angel Elixir
23/02/2023
Celebrate Audemars Piguet past and future
22/01/2023
Ring in the Chinese New Year
17.01.2023
Celebrate the Return of the Tank Française
04.10.2022
We are all Angel
31.10.2022
A Halloween Beauty Spell
13.10.2022
120 years of Helena Rubenstein
13.10.2022
Publicis Luxe heads to Hyères 2022
05.10.2022
Meet your new beauty best friend
21.09.2022
Dare to go bold
05.09.2022
Reimagine the code
10.07.2022
Publicis Luxe in Arles 2022
08.06.2022
Live By Blue Beauty with Biotherm
02.05.2022
See beyond the hypnosis
14.04.2022
Sensoriality and science meet sustainability
01.04.2022
Discover Cartier's Indomitable Animals
29.01.2022
How far would you go for love?
11.01.2022
YSL gives matte a new name
30.11.2021
Grand Prix Stratégies du Luxe 2021
16.11.2021
Magic is in the red box with Cartier
09.09.2021
L’Absolu Rouge Matte reinvented
29.08.2021
Release your inner goddess
10.08.2021
Embrace your skin with YSL's NU
01.06.2021
Couture makeup begins with you
16.05.2021 - Paris
Run Le Hair Show
16.04.2021
Watches & Wonders
06.04.2021
Join the #Crococrew
21.03.2021
Blue Beauty Manifesto
15.01.2021
The Culture of Design
06.07.2020 - Paris
Mugler Angel Nova
24.06.2020 - Paris
Giorgio Armani - Acqua di Giò Profondo
24.05.2020 - Paris
Cartier A new dawn
08.03.2020 - Paris
La Maison des Femmes x Oxmo Puccino
04.03.2020 - Paris
Cacharel Yes I Am
14.02.2020 - Paris
Panthère de Cartier
04.11.2019 - Paris
Fenty X OFF
22.10.2019 - Paris
OFF is now open
04.04.2019 - Paris
Swarovski #Follow Your Heart
05.12.2018 - Paris
Publicis Luxe is born
We craft experiences that create emotion

We imagine experiences where product, service and storytelling blend into a single, memorable journey. Experiences are moments, that spark emotion: an arresting photograph, a beautiful parcel on your doorstep, a grand decor or an exceptional event, an interaction with inspiring people.
We think big, and think small. We are a unique combination of artisan-worthy attention to detail, and large-scale production capabilities. We all come from different backgrounds: digital natives mesh with image craftswomen with the best eye for esthetics, working as one team between Paris and Shanghai.
Whether working on brand platforms, campaigns, commerce, always-on content, innovative services or post-advertising territories - we're pioneering a new era of luxury marketing, where heritage and zeitgeist collide to spark new ideas.