Helena Rubinstein

Cellglow Rich Dewy Essence

Publicis Luxe revealed the Helena Rubinstein Cellglow Rich Dewy Essence campaign as a luminous ode to next-generation skincare and radiant self-confidence, with strategy, creative direction, and production all led by the agency.  
 

  • HR

Through the visionary eye of photographer and director Florian Joye, the campaign reveals the transformation layer by layer, glow by glow, translating the science of radiance into a visual experience.

HR

The result is a campaign that transcends product communication, embodying Helena Rubinstein's founding philosophy: innovation infused with emotion. 

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Marc Jacobs
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Marc Jacobs

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Cultish studio
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