Sofitel

Air France

To bring the experience to life, the campaign enlisted Morin Oluwole, who put the Sofitel MY BED setup to the test and embodied the calibrated comfort of the cocoon.

  • Sofitel

The campaign was built as a social-first experience, designed natively for the feed rather than adapted to it.

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This social-led approach turns a premium bedding partnership into a piece of culture, capturing the brand's French art de vivre in a format that speaks the language of today's travelers

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Marc Jacobs
Digital studio

Marc Jacobs

E-Commerce Redesign

Sofitel
Social lab

Sofitel

Le Vestiaire

Cultish studio
Cult .ish

Cultish studio

Les Rencontres d'Arles

Helena Rubinstein
Publicis Luxe

Helena Rubinstein

Cellglow Rich Dewy Essence