Cartier
A Magical Night
For its 2025 holiday campaign, Cartier brought its iconic Panther to life through a playful, enchanting story set inside the Maison's historic flagship at 13 rue de la Paix.
- Digital Campaign
- Production
As night falls, a troupe of mischievous panther cubs escapes from a painting and takes over the boutique, turning the legendary address into a magical playground.
Conceived by Publicis Luxe, the campaign blends heritage, fantasy and festive storytelling, celebrating one of Cartier's most enduring symbols across film, digital and retail.
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Digital
studio
Marc Jacobs
E-Commerce Redesign
Social
lab
Sofitel
Air France
Social
lab
Sofitel
Le Vestiaire
Cult
.ish
Cultish studio
Les Rencontres d'Arles